Why are some products frozen?

Much of our meat, chicken, sausage and fish is sent frozen. There are several reasons for this. Firstly, quality: The products are frozen immediately after slaughter or production, which preserves flavour and nutrients in the best possible way. Then durability: By freezing, we can make use of the whole animal and completely avoid waste, which is important both for the environment and out of respect for the farmer’s work. And finally, the price: When we don’t have to throw anything away, we can keep the price lower.